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The Best Things in Life are Free, Especially Job Distribution

The Best Things in Life are Free, Especially Job Distribution

What if you gave some of the largest recruiting organizations in the world unlimited access to post ads to any job board in the world, AND you let them know just how much it cost per view, per applicant, and per hire?

free job distributionRecruitment Marketing Platform provider Talemetry has been doing that for a number of years and the results are staggering.

Of the millions and millions of views generated by ads posted through the Job Broadcast job distribution module in Talemetry’s Recruitment Marketing Platform so far this year, a whopping 89% were generated by free job boards. That means only 11% of all views generated by ads placed by our clients were generated by paid job boards.

“Our Job Broadcast clients have access to any job board they want to post to, and most place ads to a combination of free and paid sources,” says Jade Bourelle, CEO of Talemetry. “The fact that 89% of all their views comes from free boards tells us that there is a huge opportunity out there for companies to recognize significant efficiencies in their recruiting budgets.”

free job distributionWhich are the top free job ad resources among Talemetry’s clients?

  • 69% of all views for Indeed.com
  • 6% of all views for Simply Hired
  • 6% of all views for DirectEmployers.com

There are two key factors that need to be pointed out in Talemetry’s numbers.

First, companies using their Job Broadcast job distribution module get instant feedback on which boards are producing the best results, so the numbers are probably skewed toward free boards because the ROI is so strong.

Second, Talemetry is unique in that it supports auto-posting jobs to any boards based on title, job type, etc, and there are no per-post fees for sending jobs out to free boards. The fact that it’s easier and more cost effective to take advantage of those free boards means that companies represented in these numbers are more likely to set up every job to automatically post to free and diversity boards.

So while these numbers may not reflect the experience of all companies who post jobs to online job boards, they probably should.

Most companies don’t know where their traffic, applicants, and hires are coming from. Bourelle believes that once recruiting organizations get good data and proper tools for leveraging their budgets, they’ll take advantage of that data and funnel more activity into the highest ROI activities.

“When you look at the data, it’s not even close,” says Bourelle. “These companies need talent and they’re not averse to spending money to get it, yet they’re generating the most activity with free postings.”

Bourelle points out that each company needs its own mix of advertising, direct sourcing, social media, and staffing agencies to fill their positions. Free boards may not work for every company, but they do need the data to understand which sources of hire are most effective for their company, location, job type, etc.

Until the relatively new discipline of recruitment marketing and recruitment marketing automation take hold in the marketplace, there are a few things that any organization can do today that can increase their ROI. According to Talemetry one of them is to take advantage of free advertising in a big way.

 

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Talemetry Hosts Vancouver’s First HR Unconference

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High performance recruitment marketing platform provider Talemetry opened our doors for Vancouver’s first HR Unconference on October 20, 2014. Recruiting professionals from around the Vancouver area gathered for a decidedly different HR conference experience.

With topics from What’s Hot and What’s not in HR Technology to Sourcing Secrets to Immigration Law, attendees basked in the lack of PowerPoint presentations and podiums. The Unconference ditches these staples for round table discussions and full participation.

Facilitators included Phebe Chen of RBS Law, Ian Alexander of Talemetry, Phil Noelting from Qwalify, Aki Kakko of GlobalHRU/Joberate, Geoff Webb of AON/Hewitt, and more.

HR Unconference Vancouver 2014 @ Talemetry

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A good time was had by all at the 2014 HR Technology Conference. Talemetry was out in force with our latest generation recruitment marketing and sourcing platform. We spoke with many customers, prospective customers, media, and analysts while in Las Vegas. We left with a couple of key takeaways with respect to the conference, and the recruiting technology space in general:

Mobile not so hot, but should be

According to research, almost 60% of companies have not tackled their mobile recruiting problems. Their career sites and/or their mobile apply processes do not work well (or at all) with mobile devices. Depending on whom you talk to, 30% or more of candidate traffic is mobile, so companies are missing out if they don’t at least impress the mobile candidate as they are discovering opportunities.

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Talemetry Recruitment Marketing and Sourcing Platform Adds New Candidate Relationship Management and Job Broadcast Features

We’ve been hard at work on our Fall Release, adding several new features that are immediately available to all our clients at no cost.

The Talemetry Recruitment Marketing and Sourcing Platform works with your applicant tracking system to provide:

Job ad distribution Candidate relationship management Candidate sourcing Mobile/social career sites Mobile/social applications External recruiter management.

EmailPipelineTalemetryFor this release, we focused on some key areas in our candidate relationship management and job distribution modules, though the full release contains many new enhancements across the entire platform.

In a nutshell, we set out to increase visibility and measurement of sourcing activities, enhance the mobile candidate experience and increase job distribution options. Though we have dozens of …Read More

Navigating the 2014 HR Technology Conference

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2014 HR Technology ConferenceThe 2014 HR Technology Conference and Expo is just around the corner, coming up October 7-10 at the Mandalay Bay in Las Vegas.

“HR Tech” is a great way to network with others in the HR profession and learn about what other organizations are doing as they roll out and refine new technologies for maximizing their talent.

If you are new to HR Tech, here are three simple ways to make sure you get the most out of your experience:

Join the LinkedIn group. If for no other reason than to see that HR Tech is a vendor-heavy conference. My estimate is that 40% of the attendees are vendors and consultants. That’s evident in the …Read More